Color affects perception and decision making on many levels. Purchasing decisions and first impressions are based largely on emotion and intuition, and color represents 62-90% of that process.
Color is so powerful that it ultimately becomes part of a company's history and narrative.
Since color does the talking for us, how do we use it to convey the best message as people and business professionals?
On the personal level, the power of color is even more compelling. When our wardrobe colors are in harmony with our skin undertone, we appear more polished, professional, trustworthy, and attractive.
Join our guest expert, a professional color consultant Lauren Battistini of LFB Color as she provides 5 key tips to maximize color for your personal brand, as well as instruction on how to create color palettes for your business logo, marketing collateral and products.