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[Live Webinar] You 2.0 - Rebrand Yourself and Transform Your Career

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You 2.0 - Rebrand Yourself and Transform Your Career

Establishing a professional presence with a clear and concise image, reputation, and status is a must. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current endeavors, this webinar provides the step-by-step information you need to develop your personal brand. 

In this free webinar you will find out:

  1. What is personal branding and why it is important
  2. How to craft a positive and unique brand image
  3. Ways to showcase your strengths and talents
  4. Tips to align yourself with your target market
  5. Tools and tactics to effectively communicate your brand to the world
  6. Branding during different phases of your career

Course Content:

Section 1 - Welcome

  • Welcome
  • Course overview
  • Presenter's qualifications

Section 2 - Defining a Personal Brand

  • What is a personal brand
  • Examples of strong brands
  • Key benefits of personal branding
  • Exercise

Section 3 - Knowing Your Brand

  • Identify what matters to you
  • Realize what you are really good at
  • Gain a 360-degree view of yourself
  • Exercise

Section 4 - Target Market

  • Identify your target audience
  • Exercise

Section 5 - Designing a Personal Brand Profile

  • Data gathering
  • Create a personal brand profile table
  • Develop your unique promise of value
  • Practice your pitch

Section 6 - Communicating Your Brand

  • Your personal branding documents
  • Reaching your audience online and offline
  • Exercise

Section 7 - Branding For Different Career Phases

  • For college students and young professionals
  • For mid-career and second career
  • For executives
  • For entrepreneurs

Section 8 - Summary

  • Wrap up
  • Your next steps
  • Q&A session

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